2 Questions Entrepreneurs Should Ask Themselves Before Blogging on Medium

There are countless ways to market a startup today. Entrepreneurs, who naturally wear many different hats, often ask anyone within earshot for advice on how to effectively reach their target audience. One powerful tool that entrepreneurs should consider is blogging on Medium. However, before diving into the world of blogging, there are two important questions that entrepreneurs should ask themselves to ensure that their blog posts are effective and targeted.

  1. What is the goal of my blog post? It’s crucial for entrepreneurs to establish the goal of their blog posts before they begin writing. This will help ensure that their post is focused and effective in achieving its intended purpose. Consider what you want to achieve with your blog post. Do you want to educate your readers about a particular topic? Do you want to share your expertise and position yourself as a thought leader in your industry? Or do you want to drive traffic to your website or promote a product or service? The answer to this question will guide the content of your blog post and help make it more compelling.
  2. Who is my target audience? Another important question for entrepreneurs to consider is who their target audience is. It’s essential to know who you are writing for and what their needs and preferences are. Understanding your target audience will help you tailor your blog post to their interests and make it more engaging and valuable to them. Additionally, understanding your target audience will help you decide on the tone and style of your blog post. Are you writing for a professional audience or a more casual one? Will your readers respond better to humor or a more serious tone? Knowing your target audience will also help you identify the right keywords and phrases to use in your post to optimize it for search engines.

By asking themselves these two questions before starting a blog post, entrepreneurs can create content that is more targeted and effective in achieving its intended purpose. Understanding the goal of the blog post and the target audience will help entrepreneurs tailor their content to meet their readers’ needs, while also positioning themselves as a thought leader in their industry.

In addition to asking these questions, entrepreneurs should also consider the following tips to ensure their blog posts are effective:

  1. Create compelling headlines The headline is the first thing that readers will see, and it’s essential to make it compelling and attention-grabbing. Consider using numbers or asking a question to draw readers in.
  2. Make the content scannable Most readers don’t read blog posts word-for-word; instead, they scan for key information. Use headings, bullet points, and images to make your content scannable and easy to digest.
  3. Use visuals Visuals, such as images or videos, can make your blog post more engaging and help break up long blocks of text.
  4. Provide value Make sure that your blog post provides value to your readers. This could be through education, entertainment, or providing a solution to a problem.

Blogging on Medium can be a powerful tool for entrepreneurs to reach their target audience and establish themselves as thought leaders in their industry. By asking themselves the two questions outlined above and following the additional tips provided, entrepreneurs can create blog posts that are effective, targeted, and valuable to their readers.